Sales without the theatre
Clearer conversations, better questions and practical ways to follow up.
Resources
Things we have learned in rooms with founders. useful questions, honest accounts and ideas worth taking back to your own work.
Clearer conversations, better questions and practical ways to follow up.
Personal brand, founder voice and choosing where your attention actually belongs.
Founder stories about hiring, changing direction and making calls with incomplete information.
Latest reading

Rise Her Collective hosted a warm and inspiring evening at Linden House, bringing together 50+ women founders.
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When you step into a room of strangers for networking, your amygdala can send a message: Unfamiliar faces = potential risk. You need to prepare our nervous system.
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Strong sales skills are a critical leadership asset for modern founders. Discover why mastering sales, from mindset shifts to confidence building and communication, is key to startup growth, and how a 3-week Sales & Perception Bootcamp can empower you to lead and close deals like a supercharged CEO.
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Complete guide to LinkedIn personal branding for women entrepreneurs. Learn profile optimisation, content strategy, and networking tactics that attract connections and opportunities.
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A reflective essay on migration, belonging, and identity, exploring the Odysseus within us and what it truly means to return home.
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Discover how women with limited time can turn their side hustle into a thriving startup. Learn a practical, proven 5-step growth plan designed for ambitious women balancing life, work, and entrepreneurship.
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Validate your business idea with this step-by-step guide! Learn how to achieve market fit, test your concept with an MVP, and iterate for success. Perfect for entrepreneurs looking to launch a profitable business.
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An evening in London on branding, marketing and staying resilient, with founders who have done it.
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Whether you're looking to collaborate with fellow female founders, hire a woman-led business, or gain visibility in your industry, this is your go-to platform.
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London's markets offer a fantastic opportunity for entrepreneurs and small business owners. Here are the essential steps to setting up your own market stall!
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New notes and founder stories will appear here as they are ready. If there is something you would like us to write about, tell us.
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